Setting Up Your White-Label Agency Workspace

A white-label workspace is worth setting up properly once, before your first paying client — retrofitting branding after a client has already seen an unbranded portal undercuts the professional impression you're trying to build.

1. Brand kit first

Upload your logo, pick your brand color, and set your agency name before generating a single client site. Every plan on ApexSites, including Starter, includes white-label branding, so this step is available from your very first project rather than something you unlock later.

2. Connect your domain — and the client's

Your own agency domain should host your client-facing portal and proposal links. Each delivered client site should sit on the client's own domain (or a subdomain you manage on their behalf) — never a generic platform subdomain, which breaks the illusion that this is your agency's work.

3. Set up the client portal experience

Before onboarding a client, walk through the portal as if you were them: does the branding look consistent, is the support contact your agency's and not a third party's, do notification emails come from your domain? Small inconsistencies here are what make a client suspect they're dealing with a reseller rather than an agency.

4. Decide your team structure early

If you're bringing on a second person, add team seats deliberately rather than sharing a single login — team and user seats are sold as a paid add-on on every plan specifically so you can scale headcount without hitting an artificial seat cap.

A one-time setup checklist

• Logo, brand color, and agency name uploaded
• Agency domain connected for your portal and proposals
• Client domain plan decided (client-owned vs. agency-managed) before the first sales call
• Notification emails and support contact reviewed for brand consistency